The Tennessee Titans will celebrate a historic Nashville neighborhood during its 2022 campaign. Eight iconic businesses on Jefferson Street in North Nashville, the historic corridor of Nashville’s African-American community, will be spotlighted at each regular-season home game. A short film highlighting the initiative debuted during the 2022 schedule release event and can be viewed on the team website.

“Jefferson Street is absolutely essential to the fabric of the African-American community and all of Nashville,” said Adolpho Birch III, Senior Vice President of Business Affairs and Chief Legal Officer for the Titans. “For decades, these small business owners and others have worked diligently to maintain the character and integrity of the neighborhood and keep alive the stories of its rich history. Highlighting important touchstones like Jefferson Street and reinforcing the values of cultural diversity are deeply important to the Titans organization. We look forward to more opportunities to highlight streets and neighborhoods across the state of Tennessee.”

In the 1940s – 60s, Jefferson Street was one of America’s best-known districts of jazz and rhythm and blues, among other musical genres. Legendary musicians flocked to the neighborhood to perform at one of its many entertainment centers. Jefferson Street also served as a southern hub for sit-ins during the civil rights movement. Three historically black colleges and universities are located nearby: Fisk University, Meharry Medical College and Tennessee State University, with another HBCU, American Baptist College not far away.

“We are consistently working to preserve the lineage of Nashville’s ‘original music row’ and the legacy of Jefferson Street,” said Lorenzo Washington, owner of the Jefferson Street Sound Museum. “Legends have walked this street for decades, offering some of the greatest musical traditions and historical landmarks. We are proud to partner with the Titans as we continue to grow our business and create more opportunities to tell the Jefferson Street story.”

The Titans will spotlight these Jefferson Street businesses and business owners: The College Crib Urban Greek & Clothing Co., Owner(s): Hortense Price Jones (President), Treachery Price (Vice President); Jefferson Street Sound, Owner: Lorenzo Washington; Najeal’s Hair Studio, Owner: Renea Jones; EG & MC Cocktail & Tapas Bar, Owner(s): Clint Gray, Gemaal Pratts, E.J. Reed, & Derrick ‘Mo’ Moore; Woodcuts Gallery & Framing, Owner: Nathaniel Harris; Tennessee Tribune, Owner(s): Rosetta Miller-Perry & Wanda Miller-Benson; Alkebu-Lan Images, Owner: Jordan Harris; and the Silver Sands Café,  Owner: Sophia Vaughn.

To learn more about the businesses featured, visit www.tennesseetitans.com/jeffersonstreet.

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