WASHINGTON, D.C. (The Afro) – The NAACP, the nation’s foremost social justice organization, has launched a campaign entitled #WeAreDoneDying, aimed at exposing the inequities embedded into the American healthcare system and the country at large. From COVID-19 to running while Black in America, the abuse faced by people of color, particularly African Americans is devastating.

The campaign is a ‘call-to-action’ and highlights the NAACP’s policy interests and supported legislation for African Americans and people of color, a large demographic that is often left out of recovery effort conversations. The integrated and interactive content will create actionable steps for people to feel empowered by demanding action from their state’s elected officials on issues such as healthcare, education, criminal justice, economic justice, and voting rights.

“With crumbling economic infrastructure, our community members face tough choices as access to food, good jobs, and a quality education slips further away,” said Derrick Johnson, president/CEO, NAACP. “These issues are compounded by the lack of strong leadership from the White House. In the absence of adequate guidance, Black lives are adversely affected. We will no longer stand idle as our people suffer discrimination, marginalization, and are offered as disposable for poor decisions by this Administration.”

As the incidence of COVID-19 cases and deaths rise, the Black community is experiencing the worst outcomes. With more confirmed cases and deaths than any other country, African Americans are facing the brunt of this virus. The numbers continue to rise each day while states reopen non-essential businesses with little to no evidence that the country is ready.

“The COVID-19 pandemic has magnified the deep-seated racial disparity in America embedded in all aspects of life,” said Leon W. Russell, chairman, NAACP board of directors. “The NAACP Empowerment Programs’ 111 years of advocacy and fighting for the rights of Black people positions us to lead the fight for our community’s interest during this time of uncertainty.”

(Learn how you can join and get involved with the campaign by visiting <NAACP.org>. Founded in 1909, the NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities.)