by Kelli Sharpe

Tennessee State University is celebrating homecoming through October 12. One of the highlights was ESPN’s First Take live broadcast from the campus on October 11. The visit to TSU is one of three stops on the First Take HBCU Tour. While thousands are expected to attend the event during TSU’s homecoming, ESPN says its visit is more than just for a show.

“When COVID-19 hit, followed by the death of George Floyd, the company experienced a significant shift,” the company said in a statement to TSU.

“Disney began to focus on programming that truly embraced authenticity and change. From that effort emerged initiatives like Disney on the Yard, Drum Major Mickey, and a dedicated focus on Historically Black Colleges and Universities (HBCUs).”

Following America’s racial reckoning during the summer of 2020 and the hiring of David Roberts as the executive vice president of First Take, NBA, and College Sports, the sports network said making HBCUs a priority was a clear goal. With Stephen A. Smith’s background as a proud graduate of Winston-Salem State and his role as an ambassador for HBCU Week, the opportunity was perfectly aligned.

“As the show expanded with Shannon Sharpe, a Savannah State graduate, joining the team, we wanted to strengthen our commitment even more—especially as other companies began to move away from DEI programming. Last year, we spotlighted their alma maters, and this year, as a proud graduate of TSU and a director on the show, I was the first to push my Big Blue Heart to the forefront.”

First Take did its first HBCU live broadcast in Fall 2019 at Delaware State University. They explain that the notoriety of the show brings an added impact when they come to an HBCU. Students from TSU’s College of Liberal Arts will serve as production and technical assistants, including filming, lighting, and other set needs.

“We recognize the visibility and attention we bring, which directly translates to recruitment and funding—both of which are critical for every HBCU. Beyond that, we give students the opportunity to shadow our production team, providing them with firsthand experience of what it takes to make the show successful day in and day out.”

The global company says it sees itself as more than just a television network. As part of the Walt Disney Company, HBCU representation within the network is equally important.